Design Strategy
Working with design means you take a comprehensive view and analyse a range of different aspects, in order to design or redesign a product, service or society. According to the
Development Office, design is an innovative and fun way of working with, and meeting challenges.

When working with design it is important to question the challenge given by asking 'what is it that we want the design to do?' (e.g. store food) instead of asking 'what would we like to design?' (e.g. a refrigerator). The first question is closer to the real challenge and the function and purpose the product or service may serve. The question implies possibilities, invites different competences and experts and is vital when working for sustainable solutions.

The core of the UK design strategy is to identify different aspects in the perspective of time and space. It places an object or service in a global perspective where sustainable development is one of the most important criteria. This way the company may get examples of strategies and possible directions for future work. The following are examples of aspects design work may include; estethics, function, user-friendliness, social context, economy, materials, a company's vision, conditions of production, identity, transportation, ethics, working conditions, recycling and not least questions regarding the future.